Rooted In Purpose

Rooted In Purpose

January 16, 2026Shanae Frazier

What’s Deeply Rooted in Me

Thank you for being here.

Deeply Rooted is built around one question: What’s Deeply Rooted in You? So I want to share what’s deeply rooted in me.

I was born and raised in Atlanta to parents who taught me early on to value thoughtful purchases and timeless style. My love for sneakers started young, but so did my appreciation for quality and intention, thanks to being “best dressed” in thrifted fits long before I understood what that really meant.

After graduating from Albany State University and Clark Atlanta University with degrees in Social Work, that question took on new meaning. Working in mental health showed me that people aren’t remembered for what they own, but for how they make others feel.

That belief is the foundation of Deeply Rooted.

This brand blends my love for fashion, people, and sustainability. It’s about making mindful purchases without compromising style, being intentional while still looking good.

My name is Shanaè, and that’s what’s deeply rooted in me.

— Shanaè

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Rooted In Purpose
January 16, 2026